AG Szpunar: If someone creates an online account that includes access to your email newsletters, sending them qualifies as 'direct marketing’ under the ePrivacy Directive Article 13 and is covered by the exception in point 2. Under Article 95 GDPR, a lawful basis under Article 6 isn’t needed.
AG Szpunar: Marketplace operators are processors for ad data (must protect it) and controllers for advertisers' data (must verify identity). Liability applies if you actively manage, modify or promote content.
The 'Bundeskartellamt' ruling, where the CJEU applies 'strictly' to the legal bases necessity test for the first time. 🔥 You might rely on legitimate interest for direct marketing, network security or product improvement, but the processing must now meet this higher threshold.
Article 6(1)(f) allows disclosure for a commercial interest if the processing is *strictly* necessary and not outweighed by the interests, rights or freedoms of the data subjects. The interest doesn't have to be determined by law, but it must be lawful. And CJEU nudges consent again.
The DPA stresses that their advice applies generally to all social media and "of great importance" to all educational institutions and similar organisations in 🇳🇱.