marketing - DPO Hub

CJEU C-252/21 Meta Platforms and Others (General terms of use of a social network) 4 July 2023

members – 6 min read

Legal bases are interpreted stricter and while you might rely on legitimate interest for direct marketing, network security or product improvement, processing personal data must be *strictly* necessary (but is it correctly applied? 🤔)

Nov 13, 2024

CJEU C-621/22 KNLTB (legitimate interests)

members – 3 min read

UPDATED: Article 6(1)(f) allows personal data to be disclosed for a commercial interest if the processing is strictly necessary and not outweighed by the interests, rights or freedoms of the data subjects. The interest doesn't have to be determined by law, but it must be lawful.

Oct 29, 2024

Dutch DPA on education sector social media marketing

members – 4 min read

The DPA stresses that their advice applies generally to all social media and "of great importance" to all educational institutions and similar organisations in 🇳🇱.

Jun 17, 2024