marketing - DPO Hub

CJEU C-621/22 KNLTB (legitimate interests) 4 Oct 2024

members – 3 min read

Under Article 6(1)(f) you can disclose personal data for a commercial interest if the processing is strictly necessary and not outweighed by the data subjects' interests, rights or freedoms. The interest doesn't have to be determined by law, but it must be lawful. And CJEU nudges consent again.

Jan 19, 2026

CJEU C-492/23 Russmedia Digital and Inform Media Press 2 Dec 2025

members – 5 min read

🧨 CJEU rules contrary to the AG: marketplace operators are *controllers* for ads data instead. This has major implications for marketplaces. (And what about DSA?) Also check out CJEU's recorded debrief with President Lenaerts.

Dec 10, 2025

'Pay or OK' – 'Consent or Pay' resources

members – 5 min read

Meta to launch new model in Jan | ICO shares guidance for the public

Dec 8, 2025

CJEU C-654/23 Inteligo Media 13 Nov 2025

members – 7 min read

If a user creates a free account and gets access to articles, newsletters and the option to pay for further content, this falls under Art. 13(1) and (2) ePD as 'sale of a service' and 'direct marketing', and you don't need a legal basis under Art. 6 GDPR, in line with Art. 95 GDPR.

Nov 13, 2025

Norway DPA with new cookie ePrivacy guidance

members – 1 min read

If you're based in Norway, this is a must-read!

Apr 3, 2025

CJEU C-252/21 Meta Platforms and Others (General terms of use of a social network) 'Bundeskartellamt' 4 Jul 2023

members – 6 min read

The 'Bundeskartellamt' ruling, where the CJEU applies 'strictly' to the legal bases necessity test for the first time. 🔥 You might rely on legitimate interest for direct marketing, network security or product improvement, but the processing must now meet this higher threshold.

Nov 13, 2024

Dutch DPA on education sector social media marketing

members – 4 min read

The DPA stresses that their advice applies generally to all social media and "of great importance" to all educational institutions and similar organisations in 🇳🇱.

Jun 17, 2024