legitimate interest

CJEU C-209/23 RRC Sports 15 May 2025 AG Opinion

members – 2 min read

AG Emiliou: FIFA’s new Football Agent Regulations don’t automatically violate Article 6 GDPR, but must meet certain conditions – there must be a legitimate interest, the data must be strictly necessary, and the rules must not place an unreasonable burden on people’s privacy or finances.

May 21, 2025

Lawfulness: Legitimate interests

members – 2 min read

v1 of the legitimate interest topic page is ready, with key resources, CJEU rulings and DPA guidance - though only from ICO, CNIL, Datatilsynet and IMY. Have anything to share from your country? Submit your contribution and earn a gold star!

Mar 6, 2025

EDPB Opinion 28/2024: AI models

members – 4 min read

UPDATED 27 Jan. A must-read if the subject matter is relevant. Yes, legitimate interest can apply in the context of AI models—but your documentation needs to be thorough. And don’t forget to involve your DPO.

Jan 27, 2025

🇮🇪 DPC fines LinkedIn €310m for illegal behavioural analysis and targeted advertising ('BA & TA')

members – 7 min read

Key takaways: Lack of lawful basis = loss of control = 'significant damage', lawful bases are notoriously tricky to get right, and most have lots to gain in improving information and transparency. Full decision = a key lesson on legitimate interest and LIAs.

Jan 22, 2025

CJEU C-394/23 Mousse 9 Jan 2025

members – 5 min read

Processing customers' titles to personalise communication based on gender isn’t essential for performing a contract; nor is it for a legitimate interest if they weren't informed beforehand, the processing isn't strictly necessary, or the balancing test goes in their favor.

Jan 13, 2025

CJEU C-17/22 HTB Neunte Immobilien Portfolio 12 Sep 2024

members – 5 min read

National case-law could be relevant under Article 6(1)(c) legal obligation. The CJEU offers further guidance on legitimate interest assessments and highlights the importance of the data subjects' 'reasonable expectations'.

Nov 25, 2024

CJEU C-252/21 Meta Platforms and Others (General terms of use of a social network) 'Bundeskartellamt' 4 Jul 2023

members – 6 min read

The 'Bundeskartellamt' ruling, where the CJEU applies 'strictly' to the legal bases necessity test for the first time. 🔥 You might rely on legitimate interest for direct marketing, network security or product improvement, but the processing must now meet this higher threshold.

Nov 13, 2024

CJEU C-621/22 KNLTB (legitimate interests) 4 Oct 2024

members – 3 min read

Article 6(1)(f) allows disclosure for a commercial interest if the processing is *strictly* necessary and not outweighed by the interests, rights or freedoms of the data subjects. The interest doesn't have to be determined by law, but it must be lawful. And CJEU nudges consent again.

Oct 29, 2024

EDPB Guidelines 1/2024 Legitimate interests (public consultation)

members – 4 min read

The EDPB's recent new legitimate interest guidelines are on public consultation until 20 Nov 2024. Initial analysis: 📝 Document, document, document.

Oct 28, 2024

CJEU C-582/14 Breyer (dynamic IP addresses) 19 Oct 2016

members – 2 min read

The CJEU held that not only static IP addresses (ref. Scarlet) are protected personal data under data protection law, but also dynamic ones, and that national laws can't restrict interest which are legitimate under EU law.

Feb 11, 2024

Sweden DPA fines Bonnier News SEK 13m for profiling without consent

members – 1 min read

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Jun 28, 2023

Sweden DPA fines Bonnier News "only" SEK 13m due to adequate safeguards

members – 6 min read

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Jun 27, 2023